The Liberté Journal

Being involved at my current employement as the sponsor of a business analyst community of practice as well with the hundreds of entrepreneur and business books I read and listened to over the years, I truly believe that in order to have a successful company, I need to start with the customer. And I did that. I authored a customer journey map to identify different personas ( a personal idenfier of a customer group ), and the associated touchpoint and feelings the customer would get with Liberté throughout its entire journey. As a starting point, I started with a family

For this third blog, I thought I would be honest about why I am writing it. My main goal is to continuously provide you with updates on Liberté’s start-up journey and the emotions I experience throughout this adventure. I am writing this blog for the people around me and those I know, hoping they can relate to it and share feedback or advice that may be beneficial. The other reason is to hold myself accountable for my actions and commitments. I strongly believe that success increases when we publicly commit to certain actions. I have seen the results when I

Updated: January 3, 2020 This is the very first blog post from Liberté. My goal is to keep you regularly updated on the journey I have undertaken to create this company. It all started with the restoration of my 1962 vintage Airstream Overlander trailer. Although Airstream is a remarkable iconic product, this project made me realize there was a need for a better product and a better way to make the outdoors accessible to people. This is the reason why I created Liberté. My goal is simple: to offer the best possible solution for outdoor enthusiasts. Sometimes, that means not