The Liberté Journal

If you are aware of the RV industry, you will notice that the sales of RV’s, especially in the category of towable camping trailers, has been down for at least 3 quarters. Yet, my goal is to launch a business specifically for this market. So am I crazy and doomed for failure? And to add to this, the RV market is saturated with small manufacturing companies and many of them don’t make it. My goal is to offer a caravan of high quality to customers and support the customers throughout their entire journey, and make sure they connect a lot

As I am working on the design of the caravan, I leverage the first product design directive, unique. The fundamental reason to have a unique caravan is that there are lots of “white boxes” out there and the RV market is currently in an acquisition phase where Thor Industries, the worlds largest RV manufacturer, through the acquisition of several brands such as Airstream, is the leading manufacturer and produces more than half of the RV’s in North America. The RV market is old school and problematic through bad product design, undisciplined manufacturing leading to bad quality products, and offered to

As I plan to design and manifacture several prototypes for spring of 2020, I am locking some product design to help me eliminate options and validate which plan to build a prototype. They are as follows; Unique configurable ooen to nature and Simple These 4 simple design directives may manifest themselves through different approach. It could be that the shape, materials or colors are unique compared to typical caravans on the market or it could be that systems are simple to use and choose not not have complex systems that breaks. More to come on product design Connect with Nature.

Since I recently resigned from my full time job and announced my plan to start a business in the configurable caravan (camping trailer) market, I get a lot of questions and comments from peers. One of the most frequently asked question is about the name, Liberté Caravans, and its meaning. It’s no secret I am french canadian, from rural eastern ontario, Embrun to be more specific. So the name Liberté, with its full “accent aigüe” on the e fully represents my french background. Liberté means freedom and represents 2 forms of meaning for me. First of all, it’s about my

Hello Friends of Liberté, I would like to explain why I chose the name Liberté for this new venture. Liberté is pronounced “Lee-Ber-Tay” in English and has an acute accent (é) on the final letter. It is obviously a French name, which is only natural since I am from Embrun, a small French-Ontarian community. The word simply means freedom. L’objectif de mon entreprise est de rapprocher les gens de la nature et des autres. I truly believe that when we are genuinely connected to nature and to one another, we ultimately experience a profound sense of freedom. Imagine the feeling

When I complete a long activity like a marathon or an ultra-marathon, it seems like the last kilometer or mile never arrives soon enough. I am having the same feeling with the redesign of Liberté’s logo. Because I still work every day for a employer, I can only afford a few hours every day to work on Liberté tasks. So each day, for the past few days, I create a different version of a logo, with different colors, style and come back the next day to find myself not satistied with the previous day’s outcome. To the same extent that