The Liberté Journal

Since I recently resigned from my full time job and announced my plan to start a business in the configurable caravan (camping trailer) market, I get a lot of questions and comments from peers. One of the most frequently asked question is about the name, Liberté Caravans, and its meaning. It’s no secret I am french canadian, from rural eastern ontario, Embrun to be more specific. So the name Liberté, with its full “accent aigüe” on the e fully represents my french background. Liberté means freedom and represents 2 forms of meaning for me. First of all, it’s about my

Hello Friends of Liberté, I would like to explain why I chose the name Liberté for this new venture. Liberté is pronounced “Lee-Ber-Tay” in English and has an acute accent (é) on the final letter. It is obviously a French name, which is only natural since I am from Embrun, a small French-Ontarian community. The word simply means freedom. L’objectif de mon entreprise est de rapprocher les gens de la nature et des autres. I truly believe that when we are genuinely connected to nature and to one another, we ultimately experience a profound sense of freedom. Imagine the feeling

When I complete a long activity like a marathon or an ultra-marathon, it seems like the last kilometer or mile never arrives soon enough. I am having the same feeling with the redesign of Liberté’s logo. Because I still work every day for a employer, I can only afford a few hours every day to work on Liberté tasks. So each day, for the past few days, I create a different version of a logo, with different colors, style and come back the next day to find myself not satistied with the previous day’s outcome. To the same extent that

I identified the fact that I am in the final process of retrofitting a 1962 vintage Airtsream Overlander. This process involves a lot of work and basically taking the entire trailer apart, called a shell-off restoration, and replace everything but the exterior shell. Even there, I had to replace a few panels of the exterior shell. This process highlighted a few key principles that I am incorporating in the design of Liberté. The first thing is artistic design that allows branding. Liberté will require a unique design, appealing to the eyes, to make it unique on the market. The second

I believe that in order for Liberté to be successful in the caravan renting space, its core product should be designed for renters. The problem with current camping trailer designs is that they are not suited for first time users. Eventually, all rv owners learn how to use their units but it does take a few times to learn how to set up and prepare for safe towing. This will simply not work to create a good customer experience for renters. I will have to design and build my own caravans to meet renter’s needs. I am thinking of the

There are lots of ways to market a new product or service. My goal is to make it fun for me. So why not combine fun social events with getting the message out there about Liberté. I envision outdoor social gatherings of different forms and types with invitation to a network of people that will hopefully grow over time. For example, I see a tailgate party on a Friday night at Carleton University after the running room speed workout classes. I also see a social beer tasting at a micro brewery where 2-3 Liberté’s are parked outside and hosting different