The Liberté Journal

So I booked a date, Friday May 3rd, as an official launch date for this website. Since Liberté will first launch in the Ottawa and Montreal areas, I am focusing my marketing to physical events through peers, friends and family. So we will see how a wine and cheese event will work. What is the worst that can happen, I run out of cheese, or that I have excess wine. These don’t seem like a big risk. So I need to get the website ready. I am not a design person ( the mechanical engineer and project manager in me)

Since I decided to start Liberté, I contiuously think about the next steps. It positively consumes mental energy and I have summarized a Kanban board around Liberté’s next steps. These categories will continously evolve over time but in order to seriously make Liberté a success, I need to ensure progession for the following categories of work business start-up activities product design customer journey technology Finance It seems like a lot of things but I generated a and list small broken down tasks that I can complete every day. For example, I registered the website and company name, I prepared a

Being involved at my current employement as the sponsor of a business analyst community of practice as well with the hundreds of entrepreneur and business books I read and listened to over the years, I truly believe that in order to have a successful company, I need to start with the customer. And I did that. I authored a customer journey map to identify different personas ( a personal idenfier of a customer group ), and the associated touchpoint and feelings the customer would get with Liberté throughout its entire journey. As a starting point, I started with a family

For this third blog, I thought I would be honest about why I am writing it. My main goal is to continuously provide you with updates on Liberté’s start-up journey and the emotions I experience throughout this adventure. I am writing this blog for the people around me and those I know, hoping they can relate to it and share feedback or advice that may be beneficial. The other reason is to hold myself accountable for my actions and commitments. I strongly believe that success increases when we publicly commit to certain actions. I have seen the results when I

Updated: January 3, 2020 This is the very first blog post from Liberté. My goal is to keep you regularly updated on the journey I have undertaken to create this company. It all started with the restoration of my 1962 vintage Airstream Overlander trailer. Although Airstream is a remarkable iconic product, this project made me realize there was a need for a better product and a better way to make the outdoors accessible to people. This is the reason why I created Liberté. My goal is simple: to offer the best possible solution for outdoor enthusiasts. Sometimes, that means not